Project Case Study
Winning a One Show Gold Pencil, FullApologies.com featured full-bleed video of a teen apologizing directly to a friend or a parent of someone they hurt by drinking and driving. A brief story appeared to the side providing context about what happened that night, and afterwards.
Site visitors were encouraged to add their own apologies for not making the right decision after partying. Thousands of people did--most outside of Pennsylvania.
No one wants to be the designated diver. So we created a Responsibility Randomizer, capturing all the names and cell numbers in a group of friends. At random, one person was chosen to make sure everyone else got home safe. Everyone was texted so it was clear who'd be staying sober that night.
We gave teens the ability to send themselves a text, sober self to drunk self. Before the party started, they could remind their post-partying self to be smart. The text would be timed so they'd get it shortly before curfew, when their drunk self would have to start thinking about how to get home.
High School Parking Spots: Unlike handicapped spaces, reserved in spots closest to the door, these spaces were placed farthest from the school.
High School Parking Spots.
We placed mirror clings in high school bathrooms at eye level. Bending in to read the small type, the reader’s eyes become hidden by the black bar.