DraftKings
DraftKings challenged us to enhance their cred with basketball fans.
Se we created two head-turning branded content series: Power Forward and The Starting Five, which was recently awarded a Bronze Award at the Clios.
The Starting Five is a scorchingly authentic, deep dive into off-court NBA culture featuring Jadakiss and Set Free Richardson as hosts, with guests like Allen Iverson, Kevin Hart, and JJ Redick. We hosted watch parties and partnered with fashion influencers like Just Don to create custom drip.
Power Forward further demonstrates DraftKings' commitment to the hoops space through a focus on local storytelling.
https://www.youtube.com/watch?v=u4cvSIUOuJk&t=141s
https://www.youtube.com/watch?v=1zY7vbQJY_4&t=1s
https://www.youtube.com/watch?v=-ptUMFUKiWU&t=11s
https://www.youtube.com/watch?v=jnPr3_YQhDg&t=2s
The full Allen Iverson episode of The Starting Five.
Promo for The Starting Five.
Paid social content for the Allen Iverson episode of The Starting Five.
Promo for the Breanna Stewart episode of The Starting Five.
All episodes are now on the DraftKings Network YouTube channel.
One of the three Power Forward episodes we shot in Detroit.
-
For DraftKings
Up Next: