John Gilbert

  • Executive Creative Director

If you’ve ever been to the Jersey Shore, you know the boardwalk is a world unto itself.

Crafty carnival barkers. Face-melting roller coasters. The irresistible smell of funnel cake. All competing relentlessly for your attention. Growing up in Ocean City, NJ, I quickly learned the importance of standing out in a busy environment. And that once you’ve earned someone’s attention, you had better deliver.

That’s the approach I’ve taken with clients large, small and in-between, within digital, traditional, social, and things that don’t technically have a label. And really, labels don’t inspire people. Ideas do.

My work’s earned recognition at The One Show including an Interactive Gold Pencil; a Silver Award from the Graphis Advertising Annual; Adweek’s Ad of the Day; Tellys; more than 160 Addys at the national, regional and local levels; and has been featured on AdCritic.com, AdsOfTheWorld.com, Funny Or Die, in Creativity, Luerzer’s Archive and my mom's fridge.

Outside agency walls, I’ve judged the NY Addys, served on the boards of directors of the Philadelphia Advertising Club and White-Williams Scholars, spoken at St. Joseph’s University’s school of business and to the American Marketing Association’s Philadelphia chapter, and taught three years at the AAAA’s Institute for Advanced Advertising Studies.

I’ve had two mentors, both at one time Chief Creative Officers of major NY shops. They taught me advertising is a team sport and a high tide raises all ships. That you need both balls and brains. And that a big idea beats a big budget any day. I believe all work should be interactive, and that work isn’t necessarily interactive just because it’s digital. Speaking of, I’m endlessly fascinated by the ever-shifting place where culture meets technology. I’ve ridden an elephant, but never a horse. And while it’s a hopeless cliché, I actually do enjoy long walks on the beach. Particularly the one I grew up on.

Awards

Silver Award, Graphis Advertising Annual

Del Monte Fruit Fanatics campaign

Silver Award, Regional Addy Awards

Donate Life PA preroll video

Gold, National Addy Awards, Regional Addy Awards

Lookbook for the feature film “All Together”

Gold, Regional Addy Awards

Yuengling Twitter activation: Tweets on Tap

Best of Digital, Philadelphia Addy Awards

Yuengling Twitter activation: Tweets on Tap

Best of Radio, Philadelphia Addy Awards

Dietz & Watson

Gold Pencil, The One Show

Full Apologies website for the PA Dept. of Health

Best of Show, Philadelphia Addy Awards

Integrated Full Apologies campaign for the PA Dept. of Health

Archive Magazine, Luerzer’s

Print work for Harbor House Crabs

Ad of the Day, Adweek

2K Sports

Best of Show, Philadelphia Addy Awards

Integrated campaign for Widener School of Law

Best of Public Service, Philadelphia Addy Awards

Print work for Philly’s Anti-Defamation League

Gold, Telly Awards

Best of Show, Philly Golds

Best of Show, Philly Golds

Gold, Telly Awards

Clients

StarKist, Del Monte, Yuengling, ESPN, 2KSports, Hershey's, Sunoco, Mrs. Dash, Microsoft, Turkey Hill Dairies