PA Organ Donation
More than 90% of Americans support organ donation. But less than half have registered to be an organ donor. When I heard that, it hit me: We don’t have to change minds. We just have to change behavior.
The work earned an Effie, and far more importantly, set a record for the most organ donor registrations in the state.
Rail station takeovers in Philadelphia and Pittsburgh forced people to consider where they stood – literally.
Rail station takeovers in Philadelphia and Pittsburgh forced people to consider where they stood – literally.
Rail station takeovers in Philadelphia and Pittsburgh forced people to consider where they stood – literally.
Rail station takeovers in Philadelphia and Pittsburgh forced people to consider where they stood – literally.
Train car takeovers in Philadelphia and Pittsburgh forced people to consider where they stood (or sat) – literally.
Train car takeovers in Philadelphia and Pittsburgh forced people to consider where they stood (or sat) – literally.
Train car takeovers in Philadelphia and Pittsburgh forced people to consider where they stood (or sat) – literally.
Rail station takeovers in Philadelphia and Pittsburgh forced people to consider where they stood – literally.
Pre-roll video which earned a Regional Addy award.
Hand-made Valentine’s Day cards in the shape of livers, kidneys and anatomical hearts. These were sent to influencers, bloggers and the media to spread the word about organ donation.
One in a series of social media videos aimed at keeping organ donation top of mind during the busy holiday season.
One in a series of social media videos aimed at keeping organ donation top of mind during the busy holiday season.
One in a series of social media videos aimed at keeping organ donation top of mind during the busy holiday season.
One in a series of social media videos dramatizing the human side of organ donation statistics.
One in a series of social media videos dramatizing the human side of organ donation statistics.
One in a series of social media videos dramatizing the human side of organ donation statistics.
We arranged a special Thanksgiving dinner between donor and recipient families, and it was every bit as moving as you’d expect.
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