Foxy
For Foxy Organic Produce, we combined St. Patrick’s Day and National Broccoli Day—just a few days apart in March—to show the benefits of broccoli to a younger, more social-media-savvy bunch. It worked, and was picked up by Funny or Die.
St. Broccoli Day microsite
St. Broccoli Day microsite
Broccoli history. And a stuffed squirrel.
As word of St. Broccoli Day spread, memes happened.
Broccoli smoothies call for a rousing drinking song.
We added an e-commerce section to the microsite. Not really.
OOH campaign.
OOH campaign.
OOH campaign.
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