On-premise, posters and coasters aren’t enough to reach 20-somethings. So we helped Yuengling become the first brewery to Twitter-activate a tap handle.
Yuengling asked for an ad campaign to reverse a sales decline in Philadelphia. Instead, we bought the entire city Yuengling Lagers.
By not acting like a typical beer brand, Yuengling has become the largest American-owned brewery. Now that’s refreshing.