We scattered these chips randomly throughout Pennsylvania's casino parking lots.
There’s no smell. It doesn’t give you bloodshot eyes or slur your words. But a gambling problem can get just as serious as a drug or alcohol problem. The fact that it’s even harder to spot made raising awareness all the more difficult. And all the more critical.
We listened to dozens of recovering problem gamblers across the state. This diverse group had one thing in common—before they got help, they’d rationalize their problem behavior with logic twisted beyond belief. In fact, the staggering degree of energy and creativity they invested in denial made us realize we could never devise anything more compelling than their own words. These true-to-life, twisted denials showed that without help, problem gamblers stand to lose a lot more than just cash.