F&M Trust
64% of adults point to financial concerns as their leading cause of stress. Fortunately, F&M Trust does banking in a way that’s patient, empathetic, and human. How refreshingly un-bank-like, right?
"Bear" :30 tv
"Pink Flamingos" :30 TV
"College" :30 TV
"The Offer" :30 TV
Activation encouraging people to have better conversations with their money.
Activation encouraging people to have better conversations with their money.
Out of home.
Out of home.
"Balanced" landing page. To address the leading cause of stress, we combined meditation with financial advice to create a series of guided money meditations. The work earned a Bronze from the Financial Communications Society Portfolio Awards, competing with international brands like Citi and MasterCard.
"Balanced" landing page. The key insight above inspired us to do something about the leading cause of anxiety.
"Balanced" landing page. Each money meditation focuses on a different aspect of personal finance, and was developed with mindfulness experts.
Social media video promoting the money meditations.
Social media video promoting the money meditations.
A 10-minute guided money meditation focusing on taking control of student loan debt.
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