Foxy

St. Broccoli Day microsite

St. Broccoli Day microsite

Broccoli history. And a stuffed squirrel.

As word of St. Broccoli Day spread, memes happened.

Broccoli smoothies call for a rousing drinking song.

We added an e-commerce section to the microsite. Not really.

OOH campaign.

OOH campaign.

OOH campaign.

For Foxy Organic Produce, we combined St. Patrick’s Day and Broccoli Day–just a few days apart in March–to show the benefits of broccoli to a younger, more social-media-savvy bunch. It worked, and was even picked up by Funny or Die.

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