Yuengling
By not acting like a typical beer brand, Yuengling has become the largest American-owned brewery as well as the oldest. I’ll drink to that.
On-premise, posters and coasters aren’t enough to reach 20-somethings. So my team helped Yuengling become the first brewery to Twitter-activate a tap handle.
Yuengling asked for an ad campaign to reverse a sales decline in Philadelphia. Instead, we bought the entire city Yuengling Lagers.
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